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Same-Store Sales Thrived on Warm Weather in February
Mild winter weather, holiday-related promotions, and new merchandise attracted droves of shoppers to brick-and-mortar stores in February, resulting in strong gains for leading retailers, according to...
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CG Cos. See E-Commerce Efforts Complementing Traditional Channels
Global consumer goods manufacturers are seeing the potential for traditional and direct-to-consumer initiatives to complement each other, according to an Economic Intelligence Unit (EIU) survey,...
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Advertisers Looking to Spend on Online Ad Networks
45% of online advertisers plan to spend at least one-quarter of their digital ad budgets on ad networks this year, according to February 2012 survey results from ValueClick, and roughly one-quarter...
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CMOs Say Full Steam Ahead for Social Media Spending
Although CMOs say that social media spending currently accounts for 7.4% of their total marketing budget, they forecast that share to increase 46% to 10.8% in the next 12 months, according to findings...
View ArticleTop 10 Network Television Programs, Week of Feb. 20, 2012
Source: Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
View ArticleTop 10 Cable Television Programs, Week of Feb. 20, 2012
Source: Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
View ArticleTop 10 at Domestic Film Box Office, Weekend of Mar. 2-4, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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African American Moviegoers Influenced by Mobile Ads
41% of African American consumers say they are influenced by mobile advertising when planning to see a movie, a slightly higher proportion than Hispanics (40%), and far ahead of the general average...
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Kindle Fire Gets Growing Share of Booming Tablet Traffic
The share of tablet traffic on the Jumptap mobile ad network represented by the Kindle Fire reached 33% in January 2012, jumping from 20% in December 2011 and just 4% in November, according to...
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Online Availability of TV Shows Boosts Viewing
Among streamers and downloaders of TV network video, 22% say they would never have watched some shows if they were not accessible online, up 37.5% from the 16% the previous year, according to a...
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Price Becoming More Important Purchase Factor for Women
Three-quarters of women say it is important to get the lowest price on everything they buy, a 12% point increase from 2008, and a 22% point rise from 2004, according to [pdf] a report released in March...
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Mobile Social Networking Continues Growth
During the three-month average ending January 2012, 35.7% of US mobile subscribers used accessed a social networking site or blog on their mobile device, up 10.5% from the three-month average ending...
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