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Holiday 2013 Data Hub (Updated)
Thanksgiving is approaching and retailers are in full holiday mode. A slew of holiday-themed research has already been released, with many more studies no doubt on their way. This article, which will...
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SMBs Say They’re Spending Almost Half of Their Marketing Budgets on Digital
About one-third of SMBs report spending less than one-third of their marketing budgets on internet or mobile marketing, while about 1 in 8 allocate more than 90% to digital, according to results of a...
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Planned Budget Increases Drive Marketers’ Optimism to New High
Global marketers are bullish regarding their budgets, finds Warc in its latest Global Marketing Index (GMI). This month, the budget component of the index recorded a value of 56.2, its highest value on...
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Mobile Ads Seen Impacting CPG Purchase Decisions
Almost half of mobile users say they’ve tried a new CPG product or brand as the result of having seen a mobile ad, finds JiWire in its latest quarterly “Mobile Audience Insights Report” [pdf]. The...
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Small Biz Saturday Participants Expect Boost in Awareness, Will Rely More on...
More than 3 in 4 small businesses who have participated in Small Business Saturday in the past plan to do so again this year, per results from a Constant Contact survey of 854 B2C small business...
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Mobile Advertisers, On Board With Geo-Targeting Techniques, Add More Data to...
93% of national brand advertising campaigns employed geo-precise targeting (targeting areas that do not conform to standard geo-boundaries) in Q3, up from just 40% a year earlier, per the latest...
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Social ROI? SMBs Most Enthusiastic About Facebook Ads
Recently, BIA/Kelsey released some data showing that 3 in 10 SMBs advertising on Twitter claim “excellent” or “extraordinary” ROI from their efforts. Now the researchers have released further data...
View ArticleTop 10 Broadcast TV Engagement, Week of Nov. 4-10, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Nov. 4-10, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Many Millennials Who Forgo Pay-TV Rely on OTA as Main Programming Source
Centris Marketing Science has released some new video viewing data containing two interesting results. Firstly, Millennials (18-34) who don’t subscribe to pay-TV – many of whom may fall into the...
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