Top 10 at Domestic Film Box Office, Weekend of Feb. 24-26, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Kids’ Tablet Usage | Lead Gen | Customer Interaction | Grocery Shopping
70% of tablet-owning parents with children under 12 say their kids use the device, with the most popular activity being to play downloaded games (77%), according to data released in February 2012 by...
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4 in 10 Students Use Social Media for Study Purposes
41.3% of students use social media for research or study purposes, according to a survey released in February 2012 by ebrary. And although most are not yet engaging with social media tools for these...
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OOH Ad Revenue Up 4% in 2011
US out of home (OOH) advertising revenue rose 4% year-over-year in 2011, growing from $6.14 billion to $6.39 billion, according to figures released in February 2012 by the Outdoor Advertising...
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Social Media Impressions Fuel TV Engagement for Some
Social media buzz appears to have an effect on the TV viewing habits of some US adults, according to a TV Guide survey released in February 2012. 71% of respondents said they have seen a social media...
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Inbound Marketers Enjoy Lower Cost Per Lead
Inbound marketing-dominated organizations enjoy a dramatically lower cost per lead than their outbound marketing-dominated counterparts, according to [pdf] a February 2012 e-book from HubSpot. The...
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Internet Ads Prove Key Influence for CE Purchases
26.1% of US electronics consumers say that internet advertising influences their consumer electronics purchases, placing the online medium behind only broadcast TV networks (27.7%) as the leading...
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1 in 5 Smartphone Users Who Search Locally Make Online Purchase
21% of US smartphone internet users who have looked for information about local businesses or services on their device have acted on that information by making a purchase from the business online,...
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B2C Marketers Say Direct Mail Delivers Best ROI
Direct mail is the channel cited by most B2C direct response marketers as delivering the strongest ROI for customer acquisition, according to a Target Marketing survey of a portion of its print...
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2D Code Usage in Print Ads Ballooned in 2011
2D barcode usage in print ads increased drastically in 2011, according to [download page] a February 2012 report from Competitrack. The proportion of print ads featuring a 2D code rose from less than...
View ArticleTop 10 TV Engagement, Week of Feb. 13-19, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Feb. 13-19, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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DVR Usage Represents Growing Chunk of TV Time
Although the percentage of TV time spent watching live content has fallen from 2006 to 2011, the average US adult spent 19 minutes more on a year-over-year basis watching TV content (live or...
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Frequency of Blogging Makes a Difference for Customer Acquisition
Increased frequency of blogging correlates with increased customer acquisition, according to [pdf] an e-book released in February 2012 by HubSpot. 92% of of blog users who posted multiple times a day...
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Social Networks Becoming More Influential to Local Biz Search
15% of local business searchers used social networks to find local business information in 2011, representing a 67% increase from 9% a year earlier, and up from just 4% in 2008, according to a February...
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88% of Smartphone Users Notice Ads on Device
88% of US smartphone internet users say they at least rarely notice ads through a variety of contact points on their device, according to [pdf] a survey released in February 2012 by Google. 47% have...
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Online Consumers Happy to Shop Using Various Channels
45% of online shopping consumers say they plan to combine online, brick-and-mortar, and mobile shopping this year, according to a PriceGrabber survey released in February 2012. Somewhat predictably, of...
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Tablet Owners Prove Active Local Biz Searchers
Roughly two-thirds of tablet owners use their device at least once a week to conduct an online local business search, according to a February 2012 study from Localeze and 15miles, conducted by...
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CMOs Forecast Drop in Traditional Ad Spend Amid Higher Budgets
CMOs are predicting a 0.8% decline in traditional advertising spend in the next 12 months, according to findings from Duke University’s Fuqua School of Business, which released its latest CMO Survey in...
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High Proportion of Display Ads Not In-View to Intended User
More than 38% of display ads in December 2011 were either not in-view at all to their intended user or in-view for less than half a second, the standard time accepted for an ad view, according to a...
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