Top 10 at Domestic Film Box Office, Weekend of Feb. 17-19, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Hotel Industry Poised for 2012 Growth
58% of global hotel accommodation owners and managers worldwide believe their business will be either a lot more profitable (13%) or a little more profitable (45%) this year, according to [pdf] results...
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Radio Revenues Inched Up in 2011
Radio revenues edged up in 2011, finishing the year at $17.4 billion, up about 0.6% from $17.3 billion in 2010, according to [pdf] a February 2012 report from the Radio Advertising Bureau (RAB)....
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US Smartphone Ownership Heavily Linked to Income Level and Age
Smartphone penetration is closely linked to income and age levels, according to survey results released in February 2012 by Nielsen. Increased levels of smartphone penetration correlated with higher...
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Online Video Ad Impressions Dropped 22% in January
Americans viewed 5.6 billion video ads in January 2012, down 22% from 7.1 billion in December 2011, according to comScore VideoMetrix data. Hulu generated the highest number of video ad impressions at...
View ArticleTop 10 Brand Movers, January 2012
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
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Video Streaming Held 42% Share of Global Mobile Bandwidth in H2 ’11
Video streaming traffic continues to dominate mobile broadband, holding a 42% share of all global bandwidth in H2 2011, up from 35% in H1, according to [download page] a February 2012 report from Allot...
View ArticleTop 10 TV Engagement, Week of Feb. 6-12, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Feb. 6-12, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Consumers Won’t Tolerate Poor Peak Hour Retail Site Experiences
22% of consumers responding to a Compuware survey conducted in 2011 said it would only take a single poor experience (slow website response, web error, or inability to complete a transaction) from an...
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Marketing Budgets Rising in the Americas
The Americas remains the sole region driving global marketing expenditure growth, with a Global Marketing Index (GMI) component score of 56.9, where a score above 50 indicates a generally improving...
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Smartphone Share of Device Impressions Up 24% in ’11
Smartphones accounted for 68% of all connected device impressions on the Millennial Media mobile network in 2011, according to [download page] the 2011 Year in Review Millennial Media Mobile Mix. This...
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Gender Differences Emerge in Smartphone Shopping Behavior
Men and women display different patterns of smartphone shopping behavior while in a retail store, with women more likely to engage in a variety of social activities, according to [download page] a...
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Traditional Retailers See Improved Customer Satisfaction, Lag Online
Customer satisfaction with traditional retailers improved in 2011, but still lags online retailers, according to the American Customer Satisfaction Index. The index for traditional retailers in 2011...
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Companies Not Yet Achieving Single View of Customers
Just 17% of companies say they have already achieved a single view of their customers, while a further 1 in 10 do not know the status of their company’s efforts to do so, according to survey results...
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Marketers Shifting Budgets from Traditional to Digital Media
Client marketers are shifting their budgets from traditional to digital media, although it is rarely a 1-to-1 exchange, according to a report released in February 2012 by the Society of Digital...
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Online Consumers Trust Branded Site Ads Most, SMS Ads Least
Online consumers place the most trust in advertising they find on branded websites, according to [download page] a report released in February 2012 by Nielsen and NM Incite. 52% of online consumers...
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Digital Brands Reorganizing to Become More Customer-Centric
70.8% of brand marketers say they have reorganized their marketing/product groups around customer segments, and 45.8% report having created cross-departmental task-forces to bring social learning...
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More Mobile Phone Time Spent on SocNets Than Email/IM
Social networking applications accounted for 5.5% of time spent on mobile phones in October 2011, ahead of time spent on other phone functions such as email and instant messaging (5.3%) and dialer...
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Digital Ad Overload Proves a Major Turn-Off For Consumers
Two-thirds of adults in the US and UK say they receive too many digital marketing promotions and are exposed to too many ads, according to a survey released in February 2012 by Upstream, conducted by...
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