Radio Revenues Inched Up in 2011

Radio revenues edged up in 2011, finishing the year at $17.4 billion, up about 0.6% from $17.3 billion in 2010, according to [pdf] a February 2012 report from the Radio Advertising Bureau (RAB). Overall growth was driven by spot momentum through the first 3 quarters, 15% year-over-year growth in digital, and healthy performance in off-air (+7%) and network (+3%). The latter 3 sectors also performed well in Q4, rising 8%, 6%, and 5% respectively to offset a 4% drop in spot revenues. Overall, revenue was down 2% year-over-year in Q4 after growing for 7 consecutive quarters. (more…)