Online Availability of TV Shows Boosts Viewing

Among streamers and downloaders of TV network video, 22% say they would never have watched some shows if they were not accessible online, up 37.5% from the 16% the previous year, according to a GfK-Knowledge Networks report released in February 2012. The survey, conducted in November 2011, also found that 21% of streamers and downloaders of TV network video reported watching a greater number of programs since they became available via streaming or download, while 20% said they spent more time watching a network’s content after it became available online.
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