Top 10 Telecom Websites – September 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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1 in 3 B2B Marketers on Twitter Sharing Content From LinkedIn
LeadTail has released another study of marketers’ activities on Twitter, this time focusing on B2B marketers in North America. Comparing the results to earlier studies that focused on marketing...
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Shopping Cart Reminder Emails: Helpful or Annoying?
More top retailers are sending shopping cart recovery emails, according to recent research, but how do shoppers feel about these emails? New survey data [download page] released by Bronto and Magento...
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Do Marketers At The Local Level Support Their Brands’ Global Strategies?
At least 8 in 10 marketers at the global level agree that they support the global strategy of the brand they are working for, per results from the Marketing2020 study released by the Association of...
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About Half of An Average Email List is Inactive
Epsilon’s latest quarterly study of email trends indicates that during Q2, 51% of the average email file was active, inching up from 50.1% in Q1 and 49.9% in Q4 2012. Active segments of the average...
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C-Suite Execs Rank The Most Disruptive External Forces Shaping Their Enterprises
For the second year running, CEOs around the world rank technology factors as the most important external force shaping the future of their enterprises, according to results from an IBM survey of more...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Oct. 4-6, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Subscriber Engagement With Autoresponder Sequences Tails Off As Cycles Continue
The average autoresponder sequence contains 8 emails and spans 49 days, according to a GetResponse analysis of more than 300 million messages. Indeed, about 8 in 10 cycles have less than 10...
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Average Mobile Page Load Time For A Fortune 100 Company Is About 5 Seconds
The average time it takes to load a Fortune 100 company homepage on a smartphone is about 5 seconds, according to new research [download page] from The Search Agency. That’s actually better than the...
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Most Brand Conversations Still Happen Offline, But Social W-O-M Rising
Among consumers who sometimes or always recommend brands to others, sharing information face-to-face (80%) remains by far the most popular method of doing so, far ahead of email (51%) and social...
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Mobile’s Share of Organic Search Visits Grows Again in Q3; Yahoo (31%)...
Smartphones and tablets combined to account for 28% of organic search traffic in Q3, up from 26% a quarter earlier and 21% a year earlier, per the latest quarterly report [download page] from RKG. Most...
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Online Ad Revenues Up 18% Y-O-Y in H1; Mobile’s Share Doubles to 15%
Online ad revenues increased by 18% year-over-year to reach $20.1 billion in the first half (H1) of this year, according to the latest revenue report [pdf] from the IAB and PricewaterhouseCoopers...
View ArticleTop 10 Broadcast TV Engagement, Week of Sep. 23-29, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Sep. 23-29, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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In the UK, TV and Radio Seen Tops for ROI
A new econometric analysis released by the UK Radio Advertising Bureau (RAB) and conducted by Holmes & Cook has found TV to be the most efficient medium for brands in terms of return on investment...
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Consumer Magazines’ Print Ad Revenues Up 4% Y-O-Y in Q3
Sure, it’s not the torrid pace of growth that online advertising is seeing, but it’s positive nonetheless. The latest Publisher Information Bureau (PIB) data from the Association of Magazine Media...
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One-Quarter of SMB PPC Budgets Said Wasted
An analysis of 500 SMB AdWords accounts suggests that the average small business spends $1,200 on PPC and wastes more than one-quarter of that total. The research, conducted by WordStream, points to 5...
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QR Code Scans Lead Some Smartphone Owners to Make Unplanned In-Store Purchases
31% of US smartphone owners have texted or scanned a QR code to get more information or a special in-store deal, finds Vibes in a new study [download page] of mobile consumer behavior. The study –...
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27% of Global Execs: Digital Transformation Already “A Matter of Survival”
More than 1 in 4 executives from around the world believe the time has already come to implement digital transformation across their organizations, and that doing so is already a matter of survival....
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One-Third of Millennial Online Video Viewers Watch Little to No Broadcast TV
Broadcast TV isn’t all that popular among a subset of Millennials, finds the New York Times (NYT) in research reported by Poynter. Among the online video users surveyed, 34% of Millennials (18-34)...
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