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As Smartphone Penetration Exceeds 60% of the US Mobile Market, Google Remains...
Smartphone penetration passed 60% of the US mobile subscriber market during the 3-month average ending in August, according to new figures from comScore, which pegged the market share at 60.8%....
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4 in 10 Americans Have Boycotted A Brand In the Past Year Due to Its...
Americans are looking to get engaged with brands’ corporate social responsibility (CSR) efforts, and many will punish brands for irresponsible behavior, says Cone Communications [download page] in...
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Profiling People in Transition – and the Marketing Opportunities They Present
Consumers going through life changes make attractive targets for marketers in certain verticals, according to [download page] a report from Scarborough. The study takes a look at the demographics and...
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1 in 5 Large Companies Say They’re Losing Money on Social Media (But Twice As...
Measuring social media’s return on investment (ROI) continues to plague marketers. While most research on the topic tends to focus on the proportion of marketers who can effectively track social ROI or...
View ArticleTop 10 Social Networking Websites & Forums – September 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Video, Multimedia Websites – September 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Mobile Phone Entertainment Websites – September 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Real Estate Websites – September 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Politics Websites – September 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Twitter TV Programs, Week of Sep. 30-Oct. 6, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
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Retail One of the Fastest-Growing Content Categories on Smartphones
Retail grew by 49% year-over-year in June as a content category on smartphones, trailing only beauty and fashion, home and lifestyle, and instant messaging services, according to a study released by...
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Marketing’s Influence Seen Growing
Marketing is working more closely with the CEO and getting more engaged in big investments, finds a joint Marketing2020 study by the Association of National Advertisers (ANA) and EffectiveBrands. Based...
View ArticleAmazon to Media Buyers: Don’t Worry Your Pretty Heads | Ancient...
Media: Amazon is rapidly growing its ad revenues, pushing its highly targeted media comprising an audience in the act of buying a statistically significant percentage of the stuff bought in the U.S. On...
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More CMOs Feeling Unprepared For the “Data Explosion”
Back in 2011, an IBM study made headlines for its finding that 71% of global CMOs felt unprepared for the explosion of data occurring in the marketplace. Fast forward 2 years, and have things improved?...
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Which TV Shows Are Getting The Most Buzz?
Nielsen has released its much-anticipated Twitter TV program rankings, examining the shows with the greatest reach on Twitter (charted results from the week of September 30-October 6 can be found...
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Few Consumers Feel That Brands Are Connecting With Them. How Are Brands Failing?
Brands are failing to perform in the areas consumers deem most important to building and maintaining connections with them, details a new study from Edelman. The researchers surveyed 11,000 online...
View ArticleTop 10 TV Websites – September 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Broadcast Media Websites – September 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Health & Medical Information Websites – September 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Print Media Websites – September 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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