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Few Marketers Consider Facebook to Hold A “Critical” Role in Their Overall Mix
More than 8 in 10 marketers are using Facebook as a marketing channel, and almost all expect to use it in the next 12 months, per results from a survey conducted by Ad Age and RBC Capital Markets....
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How Do Affluent Luxury Buyers Research Their Purchases?
More than 9 in 10 luxury buyers search for information prior to making a purchase, according to [pdf] a study conducted by Google and Ipsos across 9 markets. The report indicates that online research...
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The Demographics of “Cell-Mostly” Internet Users
63% of mobile phone owners used their devices to go online as of May this year, according to [pdf] a new report from the Pew Research Center’s Internet & American Life Project, and of those, 34%...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Sep. 13-15, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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How Corporate Marketers Should Refer to the LGBT Community
Gay men and lesbians favor certain terms over others when it comes to their use by corporations, according to [download page] a Community Marketing Inc. survey of more than 10,000 gay and bisexual men,...
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As Social Ad Budgets Grow, Brands Look to Boost Reach of Select Facebook Posts
Roughly 8 in 10 marketers plan to increase their social media spending over the next 3 years, the majority of whom expect to hike their spending by upwards of 25%, according to survey results released...
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Radio’s Weekly Reach Continues to Expand
Radio advertising revenues may be flat or even declining so far this year, but a lack of audience doesn’t seem to be the culprit. According to a recent report from Arbitron, radio now reaches 242.2...
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CMOs Want More Ownership of the Mobile Web Strategy; CIOs Do Not Agree
Asked how they would like to see ownership of mobile web strategy changed, 51% of CMOs surveyed by NetBiscuits [download page] indicated that they should get more ownership, compared to just 9% who...
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Which Forms of Advertising Do Consumers Trust – and Act On – the Most?
Online consumers around the world place their greatest amount of trust in earned media, while TV wins among paid media, finds Nielsen [download page] in its latest “Trust in Advertising” report. 84% of...
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Marketing Budget Optimism Expanded During the Summer Months
Global marketing budgets continue to improve, per Warc’s latest Global Marketing Index (GMI). This month, the budget component of the index recorded a value of 52, up 0.5 points from last month and...
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Privacy A Growing Concern For Almost 2 in 3 Internet Users
TRUSTe has released its third US “Consumer Data Privacy Study – Advertising Edition,” indicating rising privacy concerns among online adults. 9 in 10 consider the issue to be really (55%) or somewhat...
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No Spike in TV Tweets During Ads
Tweets influence ratings for some TV episodes, Nielsen recently declared. But are viewers tweeting during programs or tuning out during commercial breaks to join in the buzz? According to new data from...
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Two-Thirds of Marketers and Agencies Likely to Invest in Native Ads and...
Branded content marketing – ranging from native advertising to content hubs, advertorials and branded entertainment – is one of the topics du jour, deemed an increasingly important part of the...
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What Internet Users Like to Share on Social Media Sites
7 in 10 internet users across 24 countries say they’ve shared some type of content on social media sites in the past month, according to new survey results from Ipsos OTX. Given the growing popularity...
View ArticleTop 10 Broadcast TV Engagement, Week of Sep. 2-8, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Sep. 2-8, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Majority of Male Shoppers Look For Sales In-Store, Regularly Use Coupons
Men seek out deals, regularly use coupons, and aren’t afraid to ask for help in-store, suggesting that “a number of assumptions associated with the way men shop… are just not true,” according to...
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Content Consumption Key to IT Purchase Process; Trusted Info Said Lacking
During the purchase process for major enterprise IT/security products and services, IT decision-makers download an average of 8 informational assets, according to a new study from IDG Enterprise. In...
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Some Global Organizations Seeing Big Impact on Customer Interactions From Use...
Asked how much the growth of externally facing social platform usage (such as Twitter, YouTube and online communities) has changed the way their organization interacts with customers, 5% of respondents...
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Half of Tablet Time Spent With Entertainment Activities
Tablet owners spend half of their device time with entertainment activities such as playing games, reading books, watching live TV or listening to music and radio, per results from a recent Gartner...
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