Clik here to view.
Who’s Using Video-on-Demand?
Video-on-demand (VOD) users tend to be younger than traditional TV users and more likely to live in families with kids, says Nielsen in its latest cross-platform report [download page], which takes an...
View ArticleClik here to view.
Viewability of Directly Placed Display Ads Improves in H1
61% of directly placed ads stayed in-view for at least 1 second during the fist half (H1) of 2013, up from 56% in the second half of 2012 and 49.9% in H1 2012, according to [pdf] a new study from...
View ArticleClik here to view.
More Than 6 in 10 Americans Aged 13-33 Said to Stream Video Weekly
The audience for streaming TV and movies has grown significantly over the past few years, finds GfK in a new report. 51% of Americans aged 13-54 now watch TV programs or movies using streaming video at...
View ArticleClik here to view.
Most Mobile Video Ad Views Take Place on an Apple Device
Online video is gradually becoming more mobile, per results [download page] from the most recent quarterly FreeWheel report. During the second quarter of the year, 17.5% of US rights-managed online...
View ArticleClik here to view.
US College Student Demographics in 2012
After growing by 3.2 million between 2006 and 2011, the number of Americans enrolled in college (undergraduate and graduate) fell by almost half-a-million last year to 19.9 million, or 6.7% of the...
View ArticleTop 10 Broadcast TV Engagement, Week of Aug. 26-Sep. 1, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Aug. 26-Sep. 1, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleClik here to view.
B2B Print Ad Sales Continue Steady Decline in 2013
The first third of the year proved to be a tough one for B2B print ad sales, per the latest Business Information Network (BIN) data from the Association of Business Media (ABM). After declining by 4.8%...
View ArticleClik here to view.
Hispanics Ahead in Use of Check-In Services
12% of smartphone owners use services such as Foursquare to “check in” to certain locations or to share their locations with their friends, finds Pew Research Center’s Internet & American Life...
View ArticleClik here to view.
Branding Forecast to Match Direct Response in Digital Ad Spend
Digital ad spending is currently weighted towards direct response over branding, but that tilt will soon disappear, according to an eMarketer forecast. This year, eMarketer expects that 6 in 10 digital...
View ArticleClik here to view.
One-Quarter of Web Traffic Lands on Pages With 4 or More Display Ads
More than 8 in 10 American adults believe that online ads are detrimental to their experience always (16%) or some of the time (66%) some of the time, according to a recent survey from Adblade. That...
View ArticleClik here to view.
Millennials’ Top Source of Coupons and Deals? The Newspaper
Surprising results out from Valassis in its 6th Annual RedPlum Purse String Survey. Millennials (18-34) – those digitally-obsessed individuals – say that they most often get their savings from...
View ArticleClik here to view.
Live Streaming Video Captivates PC, Connected TV Audience
Online video audiences find live video far more engaging than on-demand video delivered over-the-top, per the latest report [download page] from Ooyala covering Q2 activity, and that preference tends...
View ArticleClik here to view.
E-Commerce in Q2: Tablet Traffic as Valuable as Traffic From Computers
During the second quarter of the year, tablet traffic converted as well as traffic from traditional computers, while maintaining a similar average order value (AOV), according to [download page] the...
View ArticleClik here to view.
Mobile In-Store Research Frequency Seen Increasing Alongside Price Point
While this may represent a case of research supporting intuition, a new study [pdf] from Columbia Business School and AIMIA finds that, generally speaking, the higher the product’s price point, the...
View ArticleClik here to view.
Nielsen’s Top 10 DMAs, 2013-2014
Nielsen recently released its local TV market universe estimates [pdf], comparing the DMA rankings for 2013-2014 with the prior year. While there were no surprises among the top 10, which remained...
View ArticleClik here to view.
ROI Rankings: Facebook Deemed More Important Than Twitter and LinkedIn, Less...
Asked to rank 5 key online advertising platforms by importance in terms of ROI, respondents to a survey conducted by Ad Age and RBC Capital Markets put Google on top, giving it an average rating of 2.1...
View ArticleTop 10 Brand Movers, August 2013
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
View ArticleClik here to view.
Consumer Interest in Wearable Tech Currently Low
3 in 4 American adults are aware of at least one wearable computing device, per recent survey results from TNS. But awareness and interest are far apart for the time being: just 9% are currently...
View ArticleClik here to view.
Search Still King of E-Commerce Referrals in Q2, But Email Traffic Converts Best
Search engines still dominate email and social media as an e-commerce traffic driver, according to Monetate’s latest quarterly e-commerce report [download page] covering Q2 2013 activity. About...
View Article