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Kindle Fire Tripled Share of Tablet Traffic in December
Although both iPad and Amazon Kindle traffic on the Jumptap network grew over the 2011 holidays, the Kindle Fire jumped from 10% share of traffic at the beginning of December to 30% share heading into...
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Facebook Ad Revenue Grew 69% in ’11, Now Over $3B
Facebook advertising revenue reached $3.15 billion in 2011, representing an increase of almost 69% from $1.87 billion in 2010, and more than tripling from $764 million in 2009, according to the...
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Average Valentine’s Day Spending Expected to Set New Peak
The average US consumer celebrating Valentine’s Day this year will shell out $126.03 on traditional merchandise, up 8.5% from last year’s $116.21, and marking the highest average in the NRF Valentine’s...
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Online Merchants Grow Q4 2011 Visits, Revenues Y-O-Y
The online merchants who comprise the MarketLive Performance Index made significant year-over-year gains in areas such as visitors and revenues during Q4 2011, according to [download page] a February...
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Mobile Barcode Scanning Tripled in 2011
2011 saw a 300% growth in barcode scanning compared to 2010, and a 1000% increase over 2009, according to [download page] a report released in February 2012 by Scanbuy. In fact, Q4 2011 alone saw more...
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Twitter Users Say Only 36% of Tweets Worth Reading
Twitter users rated only 36% of the tweets they received as worth reading, while they expressed ambivalence about 39% and said 25% were not worth reading, according to [pdf] research released in...
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Consumers Sharing Feedback Do So With Positive Intent
57% of consumers who have completed a customer satisfaction survey said they did so in order to share a good experience, while half did so to improve the company, according to [download page] a survey...
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Mobile App Usage Continues to be Popular
During the three-month average ending December 2011, 47.6% of US mobile subscribers used downloaded applications on their mobile device, up 12% from the three-month average ending September 2011,...
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Pinterest | Social Media ROI | Earned Media | Cost of Loyal User
Pinterest now drives more referral traffic (3.6%) than YouTube (1.05%), Google+ (0.22%), and LinkedIn (0.2%) combined, according to Shareaholic’s January 2012 Referral Traffic Report. Pinterest grew...
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3 in 4 US Orgs Say Social Media Poses Challenge to Email
75% of US organizations say that competition with social media for recipients’ time and attention is either “very challenging” or “somewhat challenging” to their future success in email, according to...
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CPG Top Spender in ’11 Online Video Ads
The CPG channel was the leader in online video ad spending in 2011, according to [pdf] statistics from online ad server YuMe released in February 2012, which found that the channel accounted for 24% of...
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Email Conversion Rate Benchmarks Higher Among B2B Cos
Benchmark conversion rates for most email types appear higher for B2B than B2C companies in the US, according to [download page] results from an Econsultancy survey released in February 2012, conducted...
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Facebook Ad Budget Growth Outpaces Paid Search
Facebook ad budgets grew 109% month-over-month in Q4 2011, according to February 2012 data from Kenshoo, which analyzed 100 billion ads delivered on Facebook worldwide by its customers through Kenshoo...
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Consumers Say Cable TV More Expendable Than Mobiles
2 in 3 consumers say that their basic mobile or cell service is an untouchable item of their budgets, representing a 4.7% increase from 64% who responded that way in 2008, according to a survey...
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Online Viewers Prefer Socially Recommended Videos
Viewers enjoy online videos they discover from a recommendation more than ones they discover through browsing, according to a white paper released in February 2012 by Unruly Media. Examining 4 social...
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1 in 5 Mobile Users Watched Super Bowl TV Ad Again on Device
22% of mobile owners used their device during the Super Bowl to watch a TV ad again, while 17% searched for more information about a product they saw advertised, according to a February 2012 survey...
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QR Code Scanners Likely Male, Young
Although men and women report equal awareness of QR codes (77%), men who are aware of them are 75% more likely than women to have used one (28% vs. 16%) to access product information, according to...
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TV Broadcast Spot Prices Up Y-O-Y in 2011
Prices for primetime commercials on the Big 4 broadcast networks rose year-over-year during the second, third, and fourth quarters of 2011, according to February 2012 data from TargetCast. Using data...
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SMBs Missing Opportunity to Integrate Email With Social
Although roughly 3 in 4 SMBs use email marketing tactics such as organic list growth and web-based sign-up forms to generate leads, just 41% include a sign-up form on their Facebook fan pages,...
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Cable News Tops as Political Campaign Info Source
Cable news networks rank as the top source of political campaign information among Americans, with 36% saying they regularly get their political campaign news from this source, ahead of local TV news...
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