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Professionals’ iPad Ownership Cannibalizes Laptop Use
54% of global IT and business professionals say that their iPad has partly replaced their laptop, while a further 16% say it has completely replaced their laptop, according to [download page] a survey...
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Print Beats SocNets for ’11 Holiday Deal-Seekers
Print (15%) proved a far more popular way to find holiday shopping deals in 2011 than Facebook (3%) or Twitter (1%), according to a survey released in January 2012 by Crowd Science. The largest...
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Retail Sites Traffic Surged in December
Retail site categories boasted 5 of the 10 top-gaining web categories by percentage change in December 2011, including Movie sites, which grew 21% month-over-month to 43.8 million visitors, according...
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Apps Can Make More Money While on Sale
The benefit of increased downloads outweighs the loss in price when an application is put on sale in the Apple App Store for iPad, the Apple App Store for iPhone, and the Google Android Market,...
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US Consumers Shifting from Feature Phones to Smartphones
The proportion of consumers in the US who own a smartphone is almost on par with the proportion owning a feature phone, according to [pdf] a report released in January 2012 by Google. 38% of US...
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National TV Sports Ad Spend Up 6% in ’11
National TV sports generated $10.9 billion in advertising expenditure last year, representing 6% growth from $10.3 billion the year prior, according to a Nielsen report released in January 2012....
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Retailers See E-Commerce as Main Digital Platform Across Channels
The vast majority (89%) of retailers with comparable store/channel sales growth of over 4% (“winners”) agree that their e-commerce platform will ultimately serve as the central point of all digital...
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Blogging Down Among Inc. 500, but Still Rated Successful
The use of blogging has dropped to 37% of the 2011 Inc. 500, representing a 26% decline from 50% in 2010, and an 18% fall from 45% in 2009, according to a study released in January 2012 by the Center...
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Millennials Trust Purchase Decisions to UGC Over Friends and Family
51% of Millennials (born between roughly 1977 and 1995) say that recommendations from strangers through user-generated content (UGC) on a company website is most likely to influence their opinion when...
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CPG Coupon Distribution Down in ’11, but Overall Trend Remains Up
The total number of CPG coupons distributed in the US during 2011 dropped 8.1% after hitting a peak in 2010, but remains up 7% from its 2007 pre-recession level, indicating continued strong levels of...
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Agencies Say Spot TV Top Ad Medium of Choice in Q4 ’11
The top medium of choice for clients in Q4 2011 was spot TV (broadcast and cable), reported by 51% of agencies, according to a survey released in January 2012 by STRATA. Digital was second, cited by...
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’11 CPG Coupon Redemption, Savings Up Y-O-Y
US consumers redeemed 3.5 billion CPG coupons in 2011, representing a 6.1% increase from 3.3 billion in 2010 and a 9% rise from 3.2 billion in 2009, according to a study released in January 2012 by...
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Retailers Eye Opportunities in Online Merchandising and Rich Media
The most valuable e-commerce opportunities identified by retailers with comparable store/channel sales growth of over 4% (“winners”) are improving online merchandising and assortment (65%), providing...
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CPG Brand Website Visitors Buy More In-Store
Visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand website, and complete 41% more transactions, according to [download page] a comScore, Accenture, and...
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2 in 3 Consumers Switch Providers Due to Poor Customer Service
66% of global consumers reported switching providers in at least one industry in 2011 due to poor customer service, representing a rise of 3% from 64% in 2010 and 12% from 59% in 2009, according to...
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Most Consumers Use CPG Coupons Regularly
80.6% of consumers reported using coupons sometimes (33.2%), very often (34%), or always (13.4%) in 2011, with a further 14% saying they used them, but rarely, according to a study released in January...
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Majority of Super Bowl Viewers Say TV Ads are Entertainment
73% of Super Bowl viewers say they look at Super Bowl TV commercials as entertainment, by far the leading opinion cited by respondents to an NRF survey conducted by BIGinsight, released in January...
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1 in 4 Mobile Owners Comparison Shopped In-Store Over Holidays
25% of adult cell phone owners used their devices to look up the price of a product online while they were in a store during this past holiday season, according to [pdf] a report released in January...
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3 in 10 Retailers Unable to Identify Customers at the POS
31% of North American retailers remain unable to identify their customers at the point of sale (POS), according to [download page] a survey released in January 2012 by Boston Retail Partners (BRP),...
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Women More Cautious Sharing Personal Info on Social Media Sites
Women are significantly more cautious than men when it comes to sharing a variety of personal information on social media sites, according to a uSamp survey released in January 2012. Women are 33% more...
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