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Most Mobile Shoppers Make Purchases Couple Times a Month
When asked how often they make shopping-related purchases on their mobile phone, the highest percentage of mobile phone shoppers (22%) said a couple of times a month, according to a July 2011 survey...
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Search, Email Leading Online Activities
Nine in 10 (92%) of online adults use search engines to find information on the web, including 59% who do so on a typical day, according to [pdf] data released in August 2011 by the Pew Internet &...
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7 in 10 Global IT Professionals Find White Papers Useful
About seven in 10 (72%) global IT professionals find white papers extremely useful, according to the IDG Connect 2011 Global IT Content Survey. In addition, high percentages of IT professionals in each...
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Sprint, T-Mobile Satisfy Wireless Contract Customers
Sprint and T-Mobile rank highest, in a tie, in customer satisfaction among major full-service wireless carriers with a score of 755 on a 1,000-point scale each, according to data released in August...
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User-generated Video Popularity Surges
Videos uploaded by consumers to sites like YouTube are the most popular specific genre of online video, according to [pdf] a study released in July 2011 by Frank N. Magid Associates, Inc. and Metacafe....
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Sunday Paper Leading Coupon Source
Despite the burgeoning market for digital coupons, the Sunday newspaper is still the top source of coupons for US consumers, used by almost half (49%) to obtain coupons, according to [pdf] data...
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Americans Crave Chocolate Ice Cream
Chocolate remains Americans’ favorite ice cream flavor in 2011, with 28% of respondents to a July 2011 Harris Poll naming chocolate as one of their two favorite flavors. This is a slight increase from...
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Ethnic Economic Views l Employment Trends Downward l Chain Store Sales
Even as the wealth gaps between whites, blacks and Hispanics were rising to record levels during the Great Recession, America’s largest minority groups were moving ahead of whites in their ratings of...
View ArticleSocNets, Kindness among Crucial Consumer Trends
The growing impact of social network fans and consumer receptiveness to acts of kindness by brands are among the major consumer trends tracked by trendwatching.com this year. Following are brief recaps...
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Yahoo Makes MOM Gains in Search Queries
Yahoo posted the highest rates of month-over-month (MOM) growth in both explicit and total core search queries among the three major US online search providers in July 2011, according to comScore...
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4 in 10 Mobile Campaigns Lead to Enrollment
Four in 10 (40%) mobile advertising campaigns run on the Millennial Media network during Q2 2011 led to consumer enrollment or joining/subscribing to something postclick, according to [sign-in page]...
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More Consumers Plan TV, Jewelry Purchases
The percentages of consumers planning to purchase TVs and jewelry in the next six months are up compared to August 2010, according to the August 2011 BIGresearch Consumer Intentions and Actions survey....
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Affluent Americans More Reachable via Internet
Affluent Americans (those with a household income of $100,000 or more) use the internet and more frequently than the general population and are more likely to be aware of new products, companies and...
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9 in 10 Smartphone Owners Text
About nine in 10 (92%) US smartphone owners send or receive text messages, 56% more than the 59% of cell phone owners who do so, according to [pdf] an August 2011 study from the Pew Internet &...
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QR Code Scanners Skew Male, Young, Wealthy
In June 2011, 14 million mobile users in the US, representing 6.2% of the total mobile audience, scanned a QR (quick response) code on their mobile device, according to an August 2011 study released by...
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Google Display Ads l Conversion Optimization l Dirty Search Tricks
Google’s share of US display ad revenues is expected to climb 12.6% this year to 16.7% next year, according to eMarketer estimates published in SEOBook. Yahoo will fall from second place this year...
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Only 36% of Marketers Find Consumables Valuable
Fewer than one in three (27%) marketers find marketing consumables timely and valuable, containing the exact information needed to make sales, and another 9% say they are impressive and persuasive,...
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Free/Low Cost Critical to Mobile Video Apps
When asked to rank the importance of various attributes of mobile video apps, a leading 63% of consumers rated free or low subscription rates as very important, according to a study released in August...
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85% of Online Americans View Digital Ads
Eighty-five percent of online US adults have viewed a digital ad of some type in the past seven days, according to [pdf] an August 2011 study from the Internet Advertising Bureau (IAB). Data from...
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Smartphones Provide Info, Entertainment
Smartphone owners are much more likely than owners of other cell phones to use their device to obtain information and/or entertainment, according to [pdf] an August 2011 study from the Pew Internet...
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