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M-commerce to Hit $119B in ’15
Global m-commerce revenues [pdf] should reach $119 billion in 2015, according to estimates from BitWizards. This represents a figure almost 100 times greater than $1.2 billion recorded in 2009. (more…)
View ArticleMore of This Week’s Research for Marketers, Week Ending July 29, 2011
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
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Average Family will Spend $800 on Back-to-School
The average US family of four plans to spend $800 on back to school purchases this year but two-thirds of U.S. parents (67%) say they will need to make trade-offs to afford these expenses, according to...
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CPG Coupon Savings Grow
Consumers continued a three-year pattern of increasing the money they save via CPG coupons in the first half of 2011, according to [sign-in page] data from NCH Marketing. NCH attributes savings growth...
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4 in 10 Use Facebook for Social Sign-in
About four in 10 (39%) users of the Janrain Engage social connection service used Facebook for social sign-in (SSI) during Q2 2011, according to data from Janrain. This was 30% more than the 30% of...
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Mercedes, BMW Satisfy Dealers with Financing
Dealer satisfaction with automotive financing lenders has increased notably year-over-year in 2011, with captive lenders BMW and Mercedes-Benz taking first or second place in all three areas covered by...
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July Retail Email Volume Up 13% YOY
The top online retailers sent each of their subscribers 3.1 promotional emails on average during the week ending July 29, 2011 (last full week of July), according to Chad White, research director at...
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8 in 10 Mobile Users Browse Products/Services
About eight in 10 (81%) US smartphone/tablet users browse or look for products and/or services with their mobile devices, according to the July 2011 Prosper Mobile Insights mobile survey. This was...
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Top Viral Videos – July 2011
The most-shared viral videos of July 2011 as tracked by Unruly Media included the usual blend of humor, athletic feats and cute kids, but was topped by an unusual and stealthy promotional clip for the...
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More Mobile News and Research, August 2, 2011
Below are some links to recent research news, studies and lists regarding mobile technology that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
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BB&T Beats All Mortgage Comers
BB&T (Branch Banking & Trust) ranks highest in customer satisfaction among primary mortgage servicers for a second consecutive year, according to the J.D. Power and Associates 2011 U.S. Primary...
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Americans are Beer Drinkers and Wine Raisers
Wine virtually ties beer as the top choice when US drinkers are asked whether they most often drink liquor, wine, or beer, according to a July 2011 Gallup poll. Gallup now finds nearly as many US...
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Hulu Viewers Use PC at 2x Rate of Netflix Viewers
Eighty-nine percent of Hulu viewers watch Hulu directly on a PC, slightly more than twice the 42% rate of PC viewing by Netflix viewers, according to data released in August 2011 by The Nielsen...
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LinkedIn Most Popular SocNet for Journalists
LinkedIn is the most popular social network among business journalists, with 92% having a LinkedIn account, according to the 2011 Arketi Web Watch Media Survey released in July 2011. Facebook follows...
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July ’11 Spending Up 9% YOY
Overall self-reported daily US consumer spending in stores, restaurants, gas stations, and online averaged $74 per day in July 2011, up 9% from $68 in July 2010 and 7% from $69 in June 2011, according...
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US Vacationers Dream of Italy
When American adults were asked where they would choose, if they could spend a vacation in any country in the world outside of the US and not have to worry about cost, the country named most often for...
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Contract-based Wireless Customers Happier
Overall customer service satisfaction is much higher among wireless contract-based customers than those who subscribe to prepaid or non-contract service plans, according to the J.D. Power and...
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8 in 10 Vacationers Bring Tech Devices
In one more sign of technology thoroughly infiltrating consumers’ daily lives, eight in 10 (81%) US adults said they did or will bring at least one technology device with them on their 2011 summer...
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More Social Media News and Research, August 4, 2011
Below are some links to recent research news, studies and lists regarding mobile technology that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
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