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SMBs Plan Tablet Adoption
Although only 43% of small-to-mid-sized businesses (SMBs) currently use tablets, this figure will rise 77% to 76% in 18 months, according to [pdf] a September 2011 survey from Fonality and Webtorials....
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Overnight Facebook Posts Drive More Engagement
Facebook posts made by retail brands during the overnight hours of 8 PM to 7 AM drive 20% more user engagement, in terms of like and comment rates, than posts made between 8 AM and 7 PM, according to a...
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Top Talkers l Car Radio Habits l Radio Ads
Premiere Networks talk radio host Rush Limbaugh maintains his spot as the top news/talk personality on the newly released bi-annual Top Talk Radio Audiences chart with a cume of 15 million-plus weekly...
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Search Engines Top Online Health Info Source
Search engines such as Google and Bing are the top online sources of health information for US adults, according to results of a Harris Poll released in September 2011. Almost seven in 10 (69%)...
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Consumers Force Mobile Retail Presence
A majority of global retailers agree that customers have evolved so rapidly they are forced to have a mobile presence, according to [download page] a September 2011 survey from RSR Research. Data from...
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‘Dollars Off’ Best Retail Facebook Keyword
The keyword “dollars off” in a retail offer-related Facebook post provides the highest user engagement out of 10 popular choices, according to a September 2011 report from Buddy Media. Data from...
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August Retail Sales l Restaurant Performance l Consumer Spend
Advance estimates of US retail and food services sales for August, adjusted for seasonal variation and holiday and trading-day differences, but not for price changes, were $389.5 billion, virtually...
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1 in 5 Aug. Queries 5 Words or More
Almost one in five (18%) US search queries conducted in August 2011 consisted of five words or more, according to data from Experian Hitwise. In addition, about 50% consisted of three words or more....
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E-Reader Usage Doubles from 2010
The percentage of US adults who use an e-reader device such as a Kindle, iPad or Nook has almost doubled since 2010, according to Harris Poll results released in September 2011. Fifteen percent of...
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18-24-Yr-Olds Send 3K Texts Per Month
The average 18-to-24-year-old US adult sends and receives an average of 109.5 texts per day, or more than 3,200 per month, according to [pdf] data released by the Pew Research Center in September 2011....
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Americans More Likely Not to Buy Books
The percentage of US consumers who have not purchased any books in the past year increased from 2010 to 2011, according to Harris Poll results released in September 2011. About one-third (32%) of...
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Men Make More Cell Calls than Women
Despite gender stereotypes of women talking on the phone more often, when it comes to cell phones men are more likely to place a call, according to [pdf] data released by the Pew Research Center in...
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iPad Dominates Online Tablet Research
In addition to dominating US tablet sales, the Apple iPad also dominates online tablet research performed by US consumers, according to data released in September 2011 by Compete. Between February and...
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Mobile Auto Campaigns Geared around Products, Foot Traffic
Mobile advertising campaigns from auto manufacturers on the Millennial Media network have goals of product launch/release and increasing foot traffic at much higher rates than overall mobile campaigns,...
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Fresh Food Competition Grows
While the grocery channel continues to dominate the fresh food channel in the US, competition from other channels is growing, according to September 2011 data from The Nielsen Company. During the 52...
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Mobile Email l Email Timing l Promotional Email Volume
The use of mobile email by 18-to-24-year-olds has risen more than any other age group, according to data from e-Dialog. Mobile email use has risen 63% in this demographic. (more…)
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‘X-Factor’ Leads New Shows in Social Impressions
The upcoming unscripted Fox TV show “The X-Factor” led all new fall TV shows in total social impressions between May 1 and September 4, 2011, according to data from Networked Insights. “The X-Factor”...
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Mobile Auto Audience Heavily Consumes Content
The mobile auto audience consumes many categories of mobile content at much higher rates than the overall mobile audience, according to a September 2011 report from Millennial Media and comScore....
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3 in 5 US Smartphone Users Access SocNets
In the US, three of every five smartphone owners age 13 and older accessed social networking or blog destinations on their mobile devices for the three-month average period ending June 2011, according...
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Gen Y Engages in Social Change
Large percentages of Gen Y adults age 18-34 have engaged a variety of activities to promote positive social change in the last 12 months, according to [pdf] a study from Walden University and Harris...
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