90% of global company marketers believe that using online data to optimize the offline experience will be either very important (51%) or quite important (39%) in the next few years, according to [download page] a survey released in February 2012 by Econsultancy in partnership with Adobe. Agencies agree: 49% say that online data will be very important to their clients for optimizing the offline experience, while a further 43% said it will be quite important. (more…)
↧
Online Data Seen Key to Optimizing Offline Experience
↧