Apple Has Best Corporate Reputation, ABC Top Media Brand

Apple has the best corporate reputation in America among its most visible companies, according to [pdf] the latest Harris Poll Reputation Quotient (RQ) study, released in February 2012. Measuring 6 dimensions that comprise reputation and influence consumer behavior, Apple emerged with the highest overall score (85.6) in the history of the study, surpassing Google, last year’s winner, which fell from a score 84 to 82.8. (more…)