Banks Using Social Media to Track, Engage Anxious Customers

47% of bank marketers responding to a survey from the CMO Council say they are using social media network pages and postings to deliver branded marketing content to their key customer, prospect, and partner audiences, according to [download page] a December 2011 report from the Council. This ranks as the second-leading marketing channel behind internet websites (76%), and is followed relatively closely by online or mobile video segments (41%). Roughly 2 in 5 bank marketers are using social media analytics and conversation monitoring to track the level of their customer anxiety, which the vast majority (89%) rate as moderate to very high. (more…)