Most businesses assess the overall effectiveness of their company’s website by the quality of the leads it yields, according to [landing page] a study released in September 2011 by Demandbase. Results of the “2011 National Website Demand Generation Study” indicate 34% of B2B marketing/IT professionals say quality of leads is the most important key performance indicator (KPI) for measuring their website’s effectiveness.
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Lead Quality Biggest B2B Site KPI
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